Strengths
- a pro CD and a strong catalog of 50 songs with 5 to 10 potential hits
- 12 years of connections in the Austin music scene and beyond
- a home studio and an album waiting to be made
- a great band and a city full of great players
- an active blog site with a bit of steady traffic
- some digital distribution income starting to come in
- a day job that overlaps nicely with these communications goals
Weaknesses
- I don’t know the right people to partner effectively with
- I’m unsure as to how to find them
- I’m unsure how to distinguish between them
- they don’t know me
- I’m an unknown, with little business experience
- I have a catalog, a personality, but not a branded communications plan
- I don’t have much time: 20hrs/wk
- My output is slow, I don’t present fresh material often enough
- I have a music mind, not a business mind
Opportunities
- shifting landscape: the record biz dies, but the music biz is growing like crazy: go digital
- direct digital publishing, podcast, virtual concerts, global audiences
- thousands of partner sites/services/communities for gaining exposure
- growing market: Austin is known as a great town for AAA singer/songwriters like myself
- a new year, a new CD to produce and release
- current email list and site traffic
Threats
- crowded market: Austin is known as a great town for AAA singer/songwriters
- niche not defined specifically enough
- too many online opportunities, too few lucrative ones
- I have a music habit, not a business habit