- It’s Google’s world, we just live in it.
- You want people to Google you.
- Represent yourself.
- Representing yourself online is a never ending existential struggle to define yourself.
- The network, or market, will decide.
- Throw your spaghetti against the wall of the community and see what sticks.
- You can assume people that are curious are Googling for you.
- You can’t assume they’re ever going to come back to your site.
- Go where your people are.
- Facebook is not going away.
- Having a static site is not enough.
- Google rewards activity, recency, referrals.
Will Facebook overtake Google in unique visitors?