A few things I’ve gathered from my SXSWi notes:
- Create a compelling immersive story for fans to experience and shape
- Shine a light on similar bands, brands
- Partner brands make things possible that weren’t
- It’s all about a narrative driven experience
- Partner with what you need
- People want to TELL stories
- Engage where people are, not build new channels
- Tech shouldn’t upstage experience
- Get people together in physical space