Gowalla SXSWi Breakthrough

The SXSWi themes this year were mobile and games. The keynote by the SCVNGR kid got me dreaming of how I might use a location based service to augment gigs, possibly in remote settings. My mind has been reeling with ideas for mobile apps and ways to use location to enhance, reward, share, and show what I’m doing musically.

How can I use location based mobile enhancement when I'm playing by a creek?

So I was thrilled to find this panel today, Rockin’ the Check-in: Location Strategies for Musicians, where the Gowalla music dude (@jimcaroll) testified to what a huge, wide open potential there is for collaboration. Here are my notes and some clues for where to begin.

  • develop a custom badge
  • give fans status/rewards for check-ins and more check-ins
  • musicians, indie artists aren’t using LBS, huge potential
  • a few have: Josh Grobin, Weezer, Jimmy Eat World, Better Than Ezra, Old 97’s
  • integrate with Soundcloud and Hipdigital
  • Weezer offered a download for checkin at concert, best price on album, millions of views, chance to win trip to concert
  • OYA – Norwegian Festival that utilized completely (700+)
  • The National offered an album for a checkin at a record store
  • make a map of artist’s favorite places (to play, to see music, to eat, etc.)
  • create an experience (the digital natives expect it)
  • develop using the API, lots of potential for combining available data in cool new ways
  • the MP3 is dead, long live the API!
  • links available at http://www.delicious.com/clroyal/rockcheck
Gowalla Mural
I need to put some natural settings on Austin's music map. What better way than Austin's own Gowalla?

Phoning It In

This post is from my phone. I just installed WordPress for Android and am feeling my paradigm shifting as it is now much easier for me to take pics of my baby girl and post from my phone than taking having to upload to computer>Flickr/Vimeo>blog.

Now, when Maile snaps a pic os Anais and IMs it to me, I can phone it up to the blog. That makes daily pics and post possible and that’s a big shift.


Q&A w/Jason Repko

7029_158141152957_623397957_2631379_5908563_sJason Repko encouraged me to develop my book idea. We had lunch and I advised him on creating a Web presence for himself. He agreed to help document the process from his perspective, exactly what I need to make sure this book answers the questions of the novice reader. Here’s what I advised, he asked in reply, and I answered. (I haven’t answered all the questions yet, but I will. And add others.)

Me: You need a site with blog. Get a host that supports (easily installs and upgrades) WordPress.

Q: Why in the world would I need a website?

A. It’s Google’s world. That’s where you need to show up as you want to be found. But you need to do more than show up, you need to be accurately and impressively portrayed. Don’t leave that to chance. Represent yourself. Google rewards recency, relevance, and referrals. So do people. You’ve got to have a site that was updated recently, is relevant to your interests, and is referred to from other sites, part of the Web.

Say someone is interested in you. Perhaps you’re applying for a job, or they heard about you through a friend or colleague, met you at a conference or saw something you had done. They want to know more about you. They Google your name. What do they find? Make sure they find you as you want to be found. Continue reading Q&A w/Jason Repko