Immersive Storytelling for Interactive Participants

A few things I’ve gathered from my SXSWi notes:

  • Create a compelling immersive story for fans to experience and shape
  • Shine a light on similar bands, brands
  • Partner brands make things possible that weren’t
  • It’s all about a narrative driven experience
  • Partner with what you need
  • People want to TELL stories
  • Engage where people are, not build new channels
  • Tech shouldn’t upstage experience
  • Get people together in physical space