Best Concerts I've Been To

In no particular order.

  • Dizzy Gillespie – Blues Alley, DC
  • George Shearing – Smithsonian, DC
  • Harry Connick Jr., Marcus Roberts, Joey DiFrancesco – Smithsonian, DC
  • Ravi Shankar w/daughter Anushka – Paramount, Austin
  • David Byrne w/Tosca Strings – Backyard, Austin
  • Fugazi – Reno Park, DC
  • Manu Chao – Stubbs, Austin
  • Van Morrison – ACLFest, Austin
  • Femi Kuti – ACL Taping, Austin
  • The Shins – ACLFest, Austin
  • Radiohead – Woodlands Pavilion, Austin
  • B-52s/Bob Dylan – Dublin
  • One World Concert at Obama’s Inauguration (highlight: Stevie Wonder)
  • Pixies/U2 – NJ Stadium
  • Elliott Smith – Steamboat
  • Sea & Cake – Parish

CD Baby Podcast Interview: Bruce Houghton

When they interviewed Bruce Houghton on the CD Baby DIY Music Podcast, I stopped what I was doing many times to take notes.

The old model: A manager works with a record label who does promotion.

The new model: Managers and labels look for artists with the ability to draw at least a hundred people in three or four markets. They ask: Does it have momentum? Do they have a good team? They don’t look at the band, they look at the audience for a niche and ability to bring people out, give them a good time, something to talk about, tell friends.

It’s a new world, and not always an easy one, but Bruce believes (as I do) that the new model provides greater hope of a good middle-class income for artists who can play the new game.

Bruce runs a booking agency, Skyline Music, and blogs about the changing music industry at Hypebot.com.

Julian Treasure: The 4 ways sound affects us

Derek Sivers told me to watch this, so I did. You should too.

My notes from the talk: Most sounds is accidental and unpleasant.

Four major ways it affects us:

  1. Psychological – breathing, heartrate, brainwaves
    12 cycles per minute is soothing – waves, sleepers breathing
  2. Psychological – music, birdsong, make you feel
    “Music is the most powerful sound there is.”
  3. Cognitive – can’t listen to two things at once.
    You are 1/3 as productivity in shared, noisy spaces.
    Inappropriate retail sounds decreases sales 28%.
  4. Behavior

Uses Soundflow to analyze (down-arrow) and create (up-arrow).

soundflow

BrandSound Guidelines

brandsound

BrandSound Guidelines

  • Brand voice
  • Brand music
  • Sonic logo
  • Advertising sound
  • Branded audio
  • Telephone sound
  • Soundscapes
  • Product sound

The four golden rules for commercial sound. Make it…

  1. Congruent (facing same direction or reduce impact up to 86%)
  2. Appropriate
  3. Valuable (give people something not just bombard them)
  4. Test and test again

Read Julian Treasure’s blog.