My boss Dave told me last week that a reporter from the Statesman had called inquiring about sources for an article on crowd-funding, and that he’d referred him to me. So I met Barry for an interview, and Deborah for a photoshoot later in the week, and this morning the article is on the frontpage of the business section of the paper: Crowdfunding is the new creative way to finance movies, CDs and more
I was quoted:
“It was the most valuable thing I’ve ever done as a musician,” Molin said. “It made me ask something of my fans. And before I could ask something of my fans, it made me figure out what my value proposition was. … What am I offering, and what are people getting in return?”
Molin, 38, said he realized he needed “to stop looking for new fans and trying to get new people interested; you’ve got 100 people who like you already. Make them happy.”
“This is really part of the whole do-it-yourself, social media promise, which is that you don’t need a record label any longer, you are not waiting to be discovered, you’re not waiting to get picked,” Molin said. “Reject the tyranny of ‘picked’ and pick yourself.”
That last bit about rejecting the tyranny of picked is straight up Seth Godin. Thanks Seth!
